My Work
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Marketing Strategy Projects
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The Chromebook + Gen Z Challenge
A marketing strategy developed to generate brand love and drive consideration for Chromebooks among the Gen Z population in Canada.
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Social Media Strategy for WoC Summit to Increase Ticket Sales
The object of this project was to create a social media strategy leading up to Womxn of Color’s third official summit with the aim of increasing ticket sale by 50%.
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Tiktok Strategy for Call of Duty Leauge, Activision-Blizzard Esports
The objective of this project was developing a TikTok strategy for Call of Duty League with the aim of boosting consumer loyalty and esports league viewership.
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Sustainability Marketing Strategy for Zara
Despite the successful brand story of Zara, it has received a lot of criticism for its environmental impact. I recommended marketing strategies to curb this negative image and create a sustainable brand image for Zara for this individual project.
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Post-Pandemic Marketing Strategy for Cineplex
This marketing project was developed to understand the pre-pandemic marketing strategies of Cineplex. Based on this marketing analysis conducted, post-pandemic marketing strategies were made. Tools like SWOT, PESTLE and STP were used.
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