Cohort Memeber,
Marketing Accelerator Program
Selected 12/60 candidates to participate in SFU’s top-tier 12-week intensive marketing program, which prepares senior-level students for competitive careers
Skills Aquired
Presentation and Public Speaking
Prepared client presentations and presented in front of the client representatives and the rest of the cohort
Technical Marketing Skills
Gained hands-on experience through interactive workshops on content strategy, brand management, SEO/SEM, paid social ads, and much more
Researching Skills
Perform in-depth research and compile data to identify potential gaps, market trends and new opportunities to support ongoing strategies
Position Overivew
Provided pro-bono marketing consulting to senior representatives from Google, Womxn of Color and Activision
Devoted 40+ hours in the completion of Google Fundamentals of Digital Marketing
Strengthened knowledge in 9 key areas of marketing through interactive workshops on Paid Digital Ads, SEO/SEM, Google Analytics, Brand Management, Content Strategy, Freelancing, Projet Management, Product Marketing and Marketing and Sales
Call of Duty Leauge
The objective of this project was developing a TikTok strategy for Call of Duty League with the aim of boosting consumer loyalty and esports league viewership.
Key Problem
The key problems faced by the Call of Duty League is how can we convert casual viewers to become active, engaging loyal viewers? The key issues can be stated as the following:
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Consumer Loyalty Issue - Lack of engagement/conversion from COD casual gamers to loyal viewers of the Esports League.How can we convert casual gamers into active CDL fans - increasing # of loyal consumers?
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Low Viewership How can we increase views for the official CDL broadcast?
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Contribution
As Activision-Blizzard esports digital content team, we build out a Gen Z strategy and roll out the Call of Duty League TikTok channel to instill product awareness and recognition to drive further interest and discoverability across the board. This strategy includes tactics on how to work with influencers to either create content or amplify the CDL TikTok’s channel content.
Womxn of Colour
The object of this project was to create a social media strategy leading up to Womxn of Color’s third official summit with the aim of increasing ticket sale by 50%.
Context
Womxn of Color Summit is a brave space for Black, Indigenous, Women and Non-binary people of color to show up authentically in community. The previous summits explored The Art of Creative Living and The Art of Authentic Living, inviting all women and non-binary people of color speakers and workshop facilitators to share their knowledge. We are a community for women of color who want to heal in community, but find that mainstream wellness spaces are white centering and financially inaccessible.
Key Objective
The object of this project was to create a social media strategy leading up to Womxn of Color’s third official summit. Specifically, as the summit relies heavily on their Instagram presence to reach their target audiences, optimizing their social media presence is vital in achieving their goal of selling 50% more tickets this year.
Google Chromebook
A marketing strategy developed to generate brand love and drive consideration for Chromebooks among the Gen Z population in Canada.
Key Problem
The Chromebook + Gen Z Challenge: Gen Z's first experience with Chromebooks typically starts in school, with frustrating restrictions on cheaper devices. School districts tend to restrict certain functions, especially access to websites and apps. As a result, despite having high familiarity and awareness for Chromebooks (compared to the general pop.), consideration among Gen Z is significantly lower. This means that once Gen Z leaves high school, they’re ready to leave the Chromebooks behind too, and don’t consider more premium (i.e. $400+) Chromebooks when shopping for their first ‘adult laptop.’
Google would like to generate brand love and drive consideration for Chromebooks among the Gen Z population in Canada. They strongly believe that capturing a greater share of the Next Gen laptop users starts with Gen Z.
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