Context
Womxn of Color Summit is a brave space for Black, Indigenous, Women and Non-binary people of color to show up authentically in community. The previous summits explored The Art of Creative Living and The Art of Authentic Living, inviting all women and non-binary people of color speakers and workshop facilitators to share their knowledge. We are a community for women of color who want to heal in community, but find that mainstream wellness spaces are white centering and financially inaccessible.
Key Objective
The object of this project was to create a social media strategy leading up to Womxn of Color’s third official summit. Specifically, as the summit relies heavily on their Instagram presence to reach their target audiences, optimizing their social media presence is vital in achieving their goal of selling 50% more tickets this year.
Contribution
As the social media team for Womxn of Color, we developed a strategy to drive ticket sales up by 50%. The social media strategy included the following key components:
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Analysis
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Conducted research on the summit’s current Instagram & Facebook accounts; identify their strengths, weaknesses, and opportunities given their current presence
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Key consider: Where do they excel in reaching potential ticket purchasers vs where can they improve? Who is most likely going to buy tickets for the summit given their social media strategy?
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Targeting
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Given the summit’s current customer demographics, who else (if anyone) should they target?
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Strategy
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Outline the key recommendations for the WoC Summit based on your analysis & targeting
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Analysis of potential partners they should try and co-collaborate with a rantionale
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Implementation
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A timeline of strategy
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Rough budget of recommendations
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